Privacy Policy

1. Who We Are

Smack Bang Centre (operated by High Tide Inc.) is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that data. Our website is smackbangcentre.com.

2. Information We Collect

We collect information you provide directly to us, including:

• Account information: name, email address, password (hashed)
• Order information: billing and shipping address, phone number, payment method details (tokenised — we never store raw card numbers)
• Communications: messages sent via our contact form or email
• Preferences: wishlist items, loyalty points, marketing opt-ins

We also automatically collect certain technical information when you visit our site:

• IP address, browser type, and operating system
• Pages visited, time spent, and referring URLs
• Device identifiers and cookie data

3. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders
• Send transactional emails (order confirmations, shipping updates)
• Provide customer support
• Personalise your shopping experience
• Send marketing emails (if you have opted in)
• Improve our website, products, and services
• Comply with legal obligations

4. Cookies

We use cookies and similar tracking technologies to enhance your experience. These include:

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

5. Sharing with Third Parties

We do not sell your personal information. We share data only with trusted service providers who help us operate our business, including:

• Payment processors: Fiserv, PayPal, Afterpay, Zip
• Shipping carriers: Australia Post, Sendle, DHL
• Email platforms: Brevo (marketing), WooCommerce (transactional)
• Analytics: Google Analytics

All third parties are contractually obligated to protect your data and may only use it for the specific purpose for which it was shared.

6. Data Retention

We retain your personal information for as long as your account is active or as required to fulfil our legal obligations. Order records are retained for 7 years to comply with Australian tax law. You may request deletion of your account and associated data at any time.

7. Your Rights

Under Australian Privacy Principles (APPs) and applicable law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Opt out of marketing communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, please contact us.

8. Security

We implement industry-standard security measures including SSL encryption, tokenised payments, and access controls to protect your data. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or emailing registered customers. Continued use of the site after changes are posted constitutes acceptance.

10. Contact Us

For privacy-related enquiries, please contact our Privacy Officer at info@smackbangcentre.com or via our contact form.